Jakarta, wapresri.go.id – Muslim fashion is currently starting to attract wider attention. It tends to become a lifestyle in many countries, even countries where most of the population is non-Muslim. For this reason, intensive promotion is needed to further increase Muslim fashion’s popularity in the international market.
“I entrust the Ministry of Trade to promote Indonesian Muslim fashion products, including sports fashion. I also entrust this message to our representative offices abroad,” said Vice President K.H. Ma’ruf Amin at the opening of Jakarta Muslim Fashion Week 2023 at the Indonesia Convention Exhibition (ICE) – BSD, Tangerang, (20/10/2022).
The Vice President further explained that the Muslim fashion business is a business that has high value and bright prospects. According to data, from 2016 to 2017, global Muslim women’s expenditure on fashion reached USD 44 billion.
“In 2024, global Muslim consumer fashion spending is estimated to reach USD 311 billion,” said the Vice President.
Even domestically, the Vice President added, the Muslim fashion industry has also shown an encouraging development.
“In 2021, this industry will grow by 18.2 percent, with total consumption reaching Rp300 trillion. Not only that, but Muslim fashion exports also increased significantly by 12.5 percent, reaching USD 4.6 billion in 2021,” he explained.
Realizing this opportunity and potential, the Vice President assessed that, as the country with the largest Muslim population in the world, Indonesia must have the vision to become a global Muslim fashion center.
“Moreover, the world’s Muslim population will continue to grow. By 2030, 26 percent of the world’s population is estimated to be Muslim,” the Vice President urged.
Closing his remarks, the Vice President again reminded all Muslim fashion industry stakeholders to promote aggressively, primarily through digital platforms. So, in the future, this industry will be more clothes at the national and international levels.
“Be at the forefront of promoting Muslim fashion digitally so that other countries interested in and conducting research in the field of Muslim fashion can obtain complete information about the Muslim fashion industry in Indonesia,” added the Vice President.
“I hope that the holding of Jakarta Muslim Fashion Week will raise awareness of the great potential of the Muslim fashion business so that all stakeholders are more concerned about advancing this industry. I also hope that Muslim clothing for domestic products will be more widespread, especially for MSME products,” he concluded. (SM/LHS, BPMI – Setwapres)